Adam Goldenberg and Don Ressler have already made the splash into the fashion and beauty industry with Intermix and Intelligent Beauty. When they have sold those companies, they have decided that they want to take on another project for fashion. They have discussed different ideas which led to the opening of JustFab. The company would eventually have its name changed to TechStyle. However, their purpose for starting JustFab involved taking on the trends in fashion on Crunchbase and even influencing them. Both Don and Adam have decided that they are going to get the help of some of the most creative designers so that they could come up with a product line that is very attractive.
One of the reasons behind the success of TechStyle is that Don Ressler has an eye for opportunity. This is one sign of good business practice. If one person could see an issue and then offer to come up with a solution to the problem, then he will make a huge profit from what he is doing. Don Ressler has managed to come up with a business called Fabletics. This is where all of the athletic clothing is made with style.
This allows for people that are outside of the average size limit to be able to dress in the stylish clothes that are offered in the fashion retailer. Don Ressler is always being thoughtful about how he runs his business. He is willing to reach out to any market or audience that is under served.
One of the most important signs of a successful business is that the owners are always looking for a way to expand it further. It is very important to be moving towards something. As long as there is a certain business goal on Brandettes, the company has a chance in actually gaining even more success. For one thing, a company that is stagnant is going to start losing customer after a while. This is why Don Ressler makes sure to use his creativity to come up with something that is going to continue to expand his business.