Normann Pattiz Makes Public Edison Research’s Studies on PodcastOne’s Brand Lift

Normann Pattiz, the executive Chair of PodcastOne alongside Tom Webster, the strategy VP at Edison Research publicized the results of a number of studies they had been carrying out.

The comprehensive studies were conducted on five main consumer brands spread across diverse categories of products and services to check how their advertisements were performing. This study was the first of its kind and was carried out before and after the campaigns run.

The studies considered podcast advertising’s impact on intent to purchase, brand and specific messaging recall in the last half of the year 2016. The studies revealed a number of key findings on podcast advertising.

Studies

Edison Research was involved in three different studies at the request of PodcastOne to check the effectiveness that podcast advertising had on five select national brands. The brands studied had been in the market for some time and were launching new messages while some of the less-known were either conducting a trial or seeking increased awareness.

The studies were conducted before the campaign advertisements run and again after they had been featured on PodcastOne for around four to six weeks. These studies posted positive news on the effectiveness of choosing podcast advertising. They showed an increased reception of the brand messages by the audiences and willingness to either purchase of consider the brands.

Reactions

Normann Pattiz revealed that his company remained focused on verifying autonomously the impact that podcast advertising had on brands beyond the conventional marketing methods. He added that the just released results showed that their multi-tiered approach was paying off handsomely.

Tom Webster, on his part, stated that it was a great honor working with PodcastOne in the studies to independently test the impact that podcast advertising had on a brand. He commented on the methodology they applied stating that it allowed them to conduct studies before and after the advertisement campaigns run to show the correct effectiveness.

About Normann Pattiz

Pattiz founded Westwood One and under his great leadership, it rose to become the biggest radio network in America providing news, entertainment, sports, traffic and talk programming to the country’s broadcast industry.

The company owned, distributed and managed CBS News, NBC radio networks, Mutual Broadcasting System, NCAA Basketball, NFL Football, plus March Madness, Super Bowl and Olympic games in both winter and summer.

In 2010, he founded the Courtside Entertainment Group and recently introduced PodcastOne Sales and PodcastOne, which are both leading in national sales and podcast marketing. He was appointed by both President Clinton and Bush in 2000 and 2002 respectively on the broadcasting board of governors (USA).

Learn more about Norman Pattiz:

https://www.discogs.com/artist/3710509-Norman-Pattiz
http://www.laweekly.com/location/norman-pattiz-auditorium-hamilton-high-school-6170801

End Citizens United Big Projections are a Positive Thing

Since End Citizens United first started, they have been able to make over 4 million dollars. This is a large amount for such a new organization but the number that they are projected to make is even higher so that they can make a difference in the lives of United States citizens. They are going to be able to make over 35 million dollars during this year alone. If End Citizens United is able to keep doing what they are doing, they will have enough money that they can bring more awareness to the issues that come with citizens united. They also want to be able to show people that there is a major difference in the things that they can do with their own lives just based on the opportunities that they have while they are working toward different things for citizens united. As End Citizens United continues to grow, they will be able to show more people what they are missing out on as a result of citizens united.

 

For End Citizens United, the point of the organization is to make sure that citizens have the rights that they are entitled to. In the past, citizens were able to make a lot of donations to the candidates that they supported in politics. This was easy, especially in local elections, and allowed citizens a chance to really make a difference in a campaign. It was a great system and put a lot of power into the hands of all of the citizens who were voting.

 

Citizens United, though, changed all of this. Now, corporations can donate as much as they would like to the campaigns that they are supportive of. They can, obviously, donate more than citizens and it hurts the citizens by taking away some of the power that they have. For local elections, this can devastate the results. For bigger elections, like national ones, this can change the course of the United States and can have a negative impact on the things that people are able to do in their own lives.

 

While End Citizens United is going to keep working on making things better, they know that they need to have the support of people who want to see change. They don’t want problems with the things that they are doing and they certainly don’t want to have to deal with the problems that come along with fighting something like citizens united. They are planning on making a lot of changes and bringing more options to the people who are in different situations from what they are used to. End Citizens United is planning to bring more to the citizens so that they have political rights like corporations do.