Normann Pattiz, the executive Chair of PodcastOne alongside Tom Webster, the strategy VP at Edison Research publicized the results of a number of studies they had been carrying out.
The comprehensive studies were conducted on five main consumer brands spread across diverse categories of products and services to check how their advertisements were performing. This study was the first of its kind and was carried out before and after the campaigns run.
The studies considered podcast advertising’s impact on intent to purchase, brand and specific messaging recall in the last half of the year 2016. The studies revealed a number of key findings on podcast advertising.
Edison Research was involved in three different studies at the request of PodcastOne to check the effectiveness that podcast advertising had on five select national brands. The brands studied had been in the market for some time and were launching new messages while some of the less-known were either conducting a trial or seeking increased awareness.
The studies were conducted before the campaign advertisements run and again after they had been featured on PodcastOne for around four to six weeks. These studies posted positive news on the effectiveness of choosing podcast advertising. They showed an increased reception of the brand messages by the audiences and willingness to either purchase of consider the brands.
Normann Pattiz revealed that his company remained focused on verifying autonomously the impact that podcast advertising had on brands beyond the conventional marketing methods. He added that the just released results showed that their multi-tiered approach was paying off handsomely.
Tom Webster, on his part, stated that it was a great honor working with PodcastOne in the studies to independently test the impact that podcast advertising had on a brand. He commented on the methodology they applied stating that it allowed them to conduct studies before and after the advertisement campaigns run to show the correct effectiveness.
About Normann Pattiz
Pattiz founded Westwood One and under his great leadership, it rose to become the biggest radio network in America providing news, entertainment, sports, traffic and talk programming to the country’s broadcast industry.
The company owned, distributed and managed CBS News, NBC radio networks, Mutual Broadcasting System, NCAA Basketball, NFL Football, plus March Madness, Super Bowl and Olympic games in both winter and summer.
In 2010, he founded the Courtside Entertainment Group and recently introduced PodcastOne Sales and PodcastOne, which are both leading in national sales and podcast marketing. He was appointed by both President Clinton and Bush in 2000 and 2002 respectively on the broadcasting board of governors (USA).
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