Normann Pattiz Makes Public Edison Research’s Studies on PodcastOne’s Brand Lift

Normann Pattiz, the executive Chair of PodcastOne alongside Tom Webster, the strategy VP at Edison Research publicized the results of a number of studies they had been carrying out.

The comprehensive studies were conducted on five main consumer brands spread across diverse categories of products and services to check how their advertisements were performing. This study was the first of its kind and was carried out before and after the campaigns run.

The studies considered podcast advertising’s impact on intent to purchase, brand and specific messaging recall in the last half of the year 2016. The studies revealed a number of key findings on podcast advertising.

Studies

Edison Research was involved in three different studies at the request of PodcastOne to check the effectiveness that podcast advertising had on five select national brands. The brands studied had been in the market for some time and were launching new messages while some of the less-known were either conducting a trial or seeking increased awareness.

The studies were conducted before the campaign advertisements run and again after they had been featured on PodcastOne for around four to six weeks. These studies posted positive news on the effectiveness of choosing podcast advertising. They showed an increased reception of the brand messages by the audiences and willingness to either purchase of consider the brands.

Reactions

Normann Pattiz revealed that his company remained focused on verifying autonomously the impact that podcast advertising had on brands beyond the conventional marketing methods. He added that the just released results showed that their multi-tiered approach was paying off handsomely.

Tom Webster, on his part, stated that it was a great honor working with PodcastOne in the studies to independently test the impact that podcast advertising had on a brand. He commented on the methodology they applied stating that it allowed them to conduct studies before and after the advertisement campaigns run to show the correct effectiveness.

About Normann Pattiz

Pattiz founded Westwood One and under his great leadership, it rose to become the biggest radio network in America providing news, entertainment, sports, traffic and talk programming to the country’s broadcast industry.

The company owned, distributed and managed CBS News, NBC radio networks, Mutual Broadcasting System, NCAA Basketball, NFL Football, plus March Madness, Super Bowl and Olympic games in both winter and summer.

In 2010, he founded the Courtside Entertainment Group and recently introduced PodcastOne Sales and PodcastOne, which are both leading in national sales and podcast marketing. He was appointed by both President Clinton and Bush in 2000 and 2002 respectively on the broadcasting board of governors (USA).

Learn more about Norman Pattiz:

https://www.discogs.com/artist/3710509-Norman-Pattiz
http://www.laweekly.com/location/norman-pattiz-auditorium-hamilton-high-school-6170801

End Citizens United Big Projections are a Positive Thing

Since End Citizens United first started, they have been able to make over 4 million dollars. This is a large amount for such a new organization but the number that they are projected to make is even higher so that they can make a difference in the lives of United States citizens. They are going to be able to make over 35 million dollars during this year alone. If End Citizens United is able to keep doing what they are doing, they will have enough money that they can bring more awareness to the issues that come with citizens united. They also want to be able to show people that there is a major difference in the things that they can do with their own lives just based on the opportunities that they have while they are working toward different things for citizens united. As End Citizens United continues to grow, they will be able to show more people what they are missing out on as a result of citizens united.

 

For End Citizens United, the point of the organization is to make sure that citizens have the rights that they are entitled to. In the past, citizens were able to make a lot of donations to the candidates that they supported in politics. This was easy, especially in local elections, and allowed citizens a chance to really make a difference in a campaign. It was a great system and put a lot of power into the hands of all of the citizens who were voting.

 

Citizens United, though, changed all of this. Now, corporations can donate as much as they would like to the campaigns that they are supportive of. They can, obviously, donate more than citizens and it hurts the citizens by taking away some of the power that they have. For local elections, this can devastate the results. For bigger elections, like national ones, this can change the course of the United States and can have a negative impact on the things that people are able to do in their own lives.

 

While End Citizens United is going to keep working on making things better, they know that they need to have the support of people who want to see change. They don’t want problems with the things that they are doing and they certainly don’t want to have to deal with the problems that come along with fighting something like citizens united. They are planning on making a lot of changes and bringing more options to the people who are in different situations from what they are used to. End Citizens United is planning to bring more to the citizens so that they have political rights like corporations do.

SHELDON LAVIN: THE OSI GROUP CHAIRMAN AND CEO

Sheldon Lavin is the current OSI Group LLC chairman and CEO. The global food executive first got involved with OSI Group when he handled the finances of the Illinois based Otto and Sons Company which morphed to OSI Industries. Eventually, he became the owner of this company as he continued being involved with it.

Sheldon Lavin’s vision of OSI Group has always been for it to become a renowned food processing company. The founder of the organization has managed to do this by operating the meat processing franchise like a family. Although there are policies and regulations, administrative duties and budget restrictions to follow within the company, their approach has been family oriented.

This method is particularly fostered by allowing a free working atmosphere in the company where everyone feels at home. The corporate office even has lunch together. In addition to this, the CEO has an open door policy, and the company’s executives always pay attention to everyone. The food company’s employees don’t even have to address him by any formal terms. Although Mr.Lavin has a nurturing streak, the company’s talented and loyal employees enforce it. Currently, OSI Group employs approximately 20,000 employees worldwide.

In the future, Sheldon Lavin hopes that OSI Group will continue to grow into a world class profitable organization. Although he knows that he will retire one day, he hopes that the other talented and energetic people working for the company will propel it further. Currently, the organization has more than 70 facilities in 17 countries. The company primarily produces protein products and some baked goods, vegetable based products and sauces. The company is also involved with charitable organizations and it is passionate about giving back to the community.

More About Sheldon Lavin

Sheldon Lavin started working in the food industry over 43 years ago. Previously he had owned his own financial consulting company where he had a successful career in investing and executive banking.

Learn more: https://angel.co/sheldon-lavin

Brian Torchin’s Social Media Accounts

The Managing Partner at Healthcare Recruitment Counselors, Brian Torchin,recruits heavily on his social media sites.

He is extremely active on them therefore finding his Facebook and Twitter account was not a challenging task. During regular business hours, he spends most of his mornings and some afternoons, posting open positions to his Facebook and Twitter sites.

Chiropractors are the most interested in browsing through Brian Torchin’s Facebook page. Most of his advertisement is for available chiropractor positions throughout the nation. He does recruit for other positions within the healthcare field such as Medical Directors, Nurse Practitioner, Physical Therapist and Physician Assistant but those are posted far in between.

Glassdoor reveals that Brian Torchin’s Facebook site is a personal account versus a business account. The ability to request him as a friend is available but unfortunately, Facebook does not permit for personal accounts to be reviewed, leaving his potential clients without an idea of his work ethics. His followers do not leave any comments behind either.

He does include several links to websites with additional information about him and his company as well. What is visible on his Facebook page is some brief background information for Brian Torchin. He is from Plainview, New York where he attended the Old Bethpage/JFK High School, he later attended the University of Delaware and is currently living in Philadelphia, Pennsylvania.

On Brian Torchin’s Twitter page, he also does some intensive recruiting for the same medical positions as on his Facebook page. Learn more about Brian Torchin: https://vimeo.com/briantorchin and http://www.wellness.com/dir/458034/chiropractor/pa/philadelphia/brian-torchin-dc

It is obvious that he posts the same material on both sites at the same times. Unlike his Facebook page, on his Twitter page he promotes his business. He ask for those in need of healthcare professionals, to please contact Healthcare Recruitment Counselors by phone and the phone number is listed.

As a partner of Healthcare Recruitment Counselors, it is of his advantage to not only place people to work but also to find healthcare business owners that are in need of his services.

Based on Brian Torchin’s dedication to his social media accounts, it is relevant to conclude that it is his most effective recruitment strategy.

Logan Stout Shares The Benefits Of IDLife

When Logan Stout was younger, he loved sports like baseball. He could look at a sports field and develop winning strategies to gain the upper hand in a game. He graduated from J.J. Pearce High School in Richardson, Texas where he had been born and raised in his youth. Mr. Stout was on the Student Athletic Council in high school years and became a model student, even earning the title of MVP in his junior and senior years on his basketball team.

Mr. Stout has credited much of his success to his early years spent in sports where he learned valuable lessons that followed him into adulthood. IDLife follows a similar philosophy of helping people to pursue a life of better nutrition, wellness, and health. IDLife has been able to help many people to reach their health goals through customized nutritional assessment that pertains to each individual customer.

One of the ways IDLife has been able to cater to their consumer base is by disrupting the vitamin and supplement market through their unique business model. The market for supplements and vitamins makes on average $23 billion each year. The market for this industry is heavily fragmented too, with five companies accounting for about 20% of the entire industry.

Follow IDLife on Twitter

The reason IDLife has grown is due to the aging baby boomer population which has increased the demand for dietary and vitamin supplements. America has also experienced an increased awareness and education in healthy living alongside the rising costs of medical care. The market has only continued to grow every year despite economic woes and the recent recession that hit America.

Logan Stout is the Chairman and CEO of this phenomenal company and is a self-made multi-millionaire when it comes to business ventures. He has built a world class corporate team focused on attracting high profile investors and catering to IDLife’s consumer base.

Vijay Eswaran And The Building Of The QI Group

Vijay Eswaran is an excellent example of what can be accomplished through the combination of vision, hard work and determination. Born into a working-class family in Penang, Malaysia, Eswaran has risen to become one of the richest men in Asia. He has done so because of his unrelenting work and unshakable faith in his ability to succeed. Read more: Dr. Vijay Eswaran – Co-Founder and Executive Chairman of the QI Group of Companies and Five Minutes With Dr. Vijay Eswaran, Executive Chairman, QI Group of Companies

Vijay Eswaran has made hundreds of millions of dollars in multilevel marketing, an industry many people dismiss as being built on pipe dreams. But Vijay Eswaran has built his company, the QI Group, on a solid foundation of proper planning, excellent products and superior staff development.

It was while studying abroad, first in the United Kingdom and later in the United States, that Vijay Eswaran learned about and got experience working in multilevel marketing. After spending a decade working with major multinational corporations, he returned to Asia in 1998.

He was approached by the Cosway Group and offered the opportunity to start his own multilevel marketing company in the Philippines. Even though Asia was in the midst of an economic downturn, Vijay Eswaran saw the potential for success and started the multilevel marketing company that became the QI Group.

It took about ten years for Vijay Eswaran and the QI Group to develop the quality products people needed, train a large staff and implement an effective marketing strategy. Now the company has millions of loyal customers, hundreds of thousands of well-trained, driven, independent marketing representatives and generates in excess of $700 million a year.

From its humble beginnings in the Philippines, the QI Group now has regional offices in Hong Kong, Malaysia, Thailand and Singapore and continues to grow by leaps and bounds.

The QI Group created good paying jobs that have lifted millions of people out of poverty with the economic opportunities they offer. Plus, the charitable foundations created by both Vijay Eswaran and the QI Group give generously to people in need throughout the region.

In addition, Eswaran shares the wisdom he has gained through writing articles and books and making presentations at economic conferences and business gatherings throughout the world.

Learn more about Vijay Eswaran:

http://www.wceforum.org/speakers/dato-sri-dr-vijay-eswaran/

Anthony Petrello: Success in the Drilling Industry

Anthony Petrello is the current president, chief executive officer and chairman of the board and executive committee of a drilling company named Nabors Industries, Ltd., which is based in Bermuda. This company is recognized as the world’s largest drilling contractor for geothermal and natural gas. The company has been operating in different countries across North America, Far East Asia, the Middle East, and Africa. The company would not be successful without the help of Anthony Petrello, who managed to transform Nabors Industries, Ltd., previously known as Anglo Energy, Ltd.

Anthony Petrello attended Yale University where he got his Bachelor of Science degree and Master of Science degree in Mathematics. After graduating from Yale University, he decided to go to Harvard University where he earned his Juris Doctor degree. Right after graduating from the university, he began his professional career by working with Baker & McKenzie, which is a law firm. He was appointed to become the managing partner of Baker & McKenzie at their New York office. His career with Nabors Industries, Ltd. began in 1991, when he was hired as a chief operating officer. He became the company’s president just a year later, and has since led the company into new ventures and made it profitable. He was chosen to become the company’s chief executive officer in 2011, and he continued to bring the company into new heights, outperforming their previous records, and making huge deals left and right. Learn more: https://www.avvo.com/attorneys/77067-tx-anthony-petrello-845798.html

Today, Nabors Industries, Ltd. continues to become a profitable company, with people investing in their stocks and new ventures and opportunities knocking into their doors. They continue to deliver the best drilling services, and they are the most preferred company to perform the task. All of this would not be possible without the assistance of Anthony Petrello, who has worked hard to make the company successful.

Twitter: https://twitter.com/tony_petrello

Doe Deere’s Morning Routine Includes a Lot More than Just Applying Makeup

As the founder of one of today’s cutting edge cosmetic companies, female entrepreneur Doe Deere takes time in the morning to always put her best face forward. Her personal beauty routine includes getting a full nine hours of sleep every night. She attributes her clear skin to being well rested. In addition to getting enough rest, Ms. Deere also believes it is important to keep her skin hydrated. Before having breakfast she always starts her day by drinking a full glass of water. She feels hydration is especially important in the climate she lives in, which is very dry.

 

As the CEO of a company that is continually expanding, Doe Deere also incorporates stretching exercises into her morning routine to ensure she is fully alert and prepared for her day. Using exercises such as the cat or camel stretch helps keep her back loose and limber so she feels ready to handle whatever arises during her work day. After stretching she moves on to making herself a healthy breakfast. One of her favorite cereals is grits, which she usually has along with some fresh fruit and orange juice. Ms. Deere prefers drinking freshly squeezed juice, which she prepares using oranges from her own trees.

 

The Benefits of Good Cleansing and Proper Makeup

 

Since the philosophy behind Doe Deere’s cosmetic company is based on providing women with alternative solutions to products that basically covered up their features, it is no wonder that Doe places a high degree of importance on a good cleansing routine. She uses a mild face wash to cleanse her face before applying a skin hydrating moisturizer. Once her face has been thoroughly cleansed she is ready to start applying her morning makeup. The first item she applies is foundation. Since her company Lime Crime does not currently offer a foundation product, she does use one from a different makeup manufacturer. She chooses to go with a true match skin tone product to help create a more natural look. The foundation also creates a matte appearance on her skin, which is enhanced further with the addition of some light powder.

 

Doe chooses the colors for her lips from the wide assortment of shades available from her company. For her everyday look she generally chooses red or pink shades for both her lips and cheeks. She favors the Pink Velvet, Rustic or Red Velvet shades found in Lime Crime’s line of Matte Velvetines. Depending on her particular mood and what type of look she is trying to create, her morning makeup routine could take as little as 15 minutes or as long as an hour.

 

The final step in Doe Deere’s morning beauty routine is styling her hair. Since she takes her showers at night she never has to wait for her hair to dry in the morning. She prefers using a curling iron to create the sumptuous waves she is known for. She also prefers wearing her hair down to show off the various creative colors she uses to highlight it.

 

To learn more, visit http://www.doedeere.com/.

 

How The Central Texas Regional Mobility Authority Is Helping To Mitigate Traffic Issues

The Central Texas Regional Mobility Authority (CTRMA) was established in 2002 in order to deal with the traffic woes that plague the region. One of the main problems the area faces is that most of the growth in population is in the suburbs of Austin while the job growth is mainly in Austin. As most people are heading the same direction twice a day traffic is usually very heavy and slow. The CTRMA finds mobility solutions in order to get people where they’re going faster. This can be include building roads, variable toll rates, and other technological solutions.

The new MoPac Express Lanes make use of variable tolling which is designed to keep these lanes uncongested. The lanes can analyze supply and demand on the lanes which results in the cost driving in them to go up during heavy traffic in order to encourage people to stay out of the lanes unless they really need to be in them.

The CTRMA is also working to build “smart roads“. They are laying down fiber lines in the road between US 290 and the airport which will allow the next generation of cars to be able to “talk” to it. Drivers can be alerted to traffic problems ahead such as accidents. It will also notify the driver if they start going the wrong way on a freeway exit ramp.

Soon there will also be a traffic app that is being built in a partnership between the CTRMA and Metropia. This app will give commuters alternative routes to use. Another partnership with Carma is resulting in a carpooling app which will make it quick and easy to find other people to commute with.

The Executive Director of the CTRMA is Mike Heiligenstein. He was appointed to this position by the Governor of Texas when the CTRMA was established. He works with a 6 member board of directors which is made up of equal numbers of people appointed by Williamson and Travis counties. The agency itself has a small staff as it uses private contractors to perform each individual project.

As a nationally recognized expert on infrastructure and mobility issues, Mike Heiligenstein is often invited to speak to other groups around the nation that are facing the same issues as the CTRMA is. He attended the University of Texas and has two Master’s Degrees, one in Business Administration and the other in Government.

 

Check out CTRMA on LinkedIn.

 

 

Training Future Leaders in Pheonix: The Center For Neighborhood Leadership

The Center for Neighborhood Leadership is an organization that was founded in 2014, and serves the Pheonix, Arizona area. The Center for Neighborhood Leadership works with people who want to help their communities, by giving them leadership training in the form of mentoring, classes, or cause-specific workshops.

This gives people who may otherwise stay quiet a way to speak out and initiate the positive changes that they wish to see occur. Leadership training is a valuable asset. When a person wants to make a change, they may not know how to go about it. Read more: Phoenix New Time

Leadership training can teach an individual how to organize their time and resources, understand the existing community structure and policies, and motivate others in order to start grass roots movements. The strategies taught focus on nonviolent methods of causing social change while staying positive, respectful, and aware.

Center for Neighborhood Leadership believes that individuals are the ones who can effect change on a larger scale. Key players within a community can link together and form a network that will uplift a community as a whole. The Center is involved in many projects. One, called Ignite, motivates high school students to get involved in lowering the rates of students that go from high school to prison.

The Ignite project calls people to re-think public educations so that it will change the trajectory that many students of color face, statistically, of ending up in prison. This initiative calls for a re-investment in public school education. Learn more about Jim Larkin: http://www.laceyandlarkinfronterafund.org/about-lacey-larkin-frontera-fund/jim-larkin/ and https://www.crunchbase.com/person/jim-larkin-2#/entity

Another project that the Center is currently involved in is called “Alas” which stands for Academic Leadership Accelerator for Service, and is aimed at supplying students in the Pheonix area with the resources that they need for success.

The Alas project helps students succeed in school, prepare for college, stay interested in learning, and get on track to become the future community leaders that are so desperately needed.

The Center for Neighborhood Leadership is funded by individuals and foundations alike. one such foundation is the Lacey and Larkin Frontera Fund. This fund was started up by two journalists, Mike Lacey and Jim Larkin. These two men were arrested for publishing an article in the Pheonix New Times regarding mismanagement at the local Sheriffs office.

Instead of respecting freedom of speech, the local authorities arrested these two reporters. There was national outcry, and they were soon released. The resulting settlement for the unlawful detainment of the two was 3.7 million dollars. Lacey and Larkin put this into the Frontera Fund and began funding civil, human and migrant rights movements.

Mike Lacey is originally from New Jersey, but moved to Arizona in order to attend Arizona State University. He actually dropped out in order to focus on publishing a newspaper that he started, the Pheonix New Times.

He decided to start the paper because he saw that the anti-war protests going on across the Arizona State campus at that time were being unjustly portrayed in the papers that existed. He noticed that the existing papers were ultra-conservative, and he wanted to give readers an alternative perspective on events.

Mike Lacey partnered with Jim Larkin, who was able to manage the financial aspect of running the paper.