Let’s be totally honest; not every business that launches can survive and keep soaring, but Lime Crime appears to have found that something special. Maybe it’s the makeup company’s founder and her playful attitude about life.
Do not be mistaken though; Doe Deere is a force to be reckoned with.
The Russian native happens to own one of the hottest cosmetics e-commerce brands on the market right now. Lime Crime is modern makeup that breaks traditional beauty rules. It’s vibrantly colored, full of fantasy and iridescence and pretty bold.
PhillyPurge took a look at Doe Deere’s rise to the top and discovered a young woman who took a major risk in 2008, introducing Lime Crime makeup to the world. She had studied the makeup trends and noticed there was a major opening that hardly anyone in the industry was paying attention to.
As soon as she found her business niche, Doe Deere jumped in. Wild makeup that was made for both women and men was appealing to many, and her brand got noticed on the street.
Doe Deere wore the kind of bad a** makeup she was selling. She believed that fashion, hair and cosmetics should be sexy, fun, crazy, fantastical and without cultural or societal boundaries. She wasn’t sure her line would touch every segment of the beauty market, but the brand exploded, and Doe Deere was the new “it” girl.
Now Lime Crime makeup is cult-obsessed, and fans are addicted to her Velvetines lipsticks that stay on forever, feel soft and smooth and come in tons of weird colors that no other beauty company has ever offered before. Learn more: http://doedeerefam.com/
Wearing bright green, steely cement or metallic gold lipsticks are quite empowering, according to Doe Deere and allow both women and men to define beauty in a modern way.
Lime Crime is very hot on social media sites like Instagram and Snapchat, and Doe Deere has learned to be very internet-savvy. She believes that establishing an e-commerce brand is the only way to fly these days.
She reminds future entrepreneurs to not only love what they’re selling or offering as a service but to be hands-on in every aspect of the business they launch. If you drop the ball and become lazy, that’s when your competition moves in for the kill.
Today, Lime Crime is sitting pretty on Instagram with more than 3.1 million followers. Learn more: https://www.facebook.com/doedeereofficial