The Remarkable Career of Betsy DeVos in the Education Sector

Betsy DeVos is a highly respected business woman who has built an excellent reputation due to her involvement in charity undertakings. She has been helping many people across the United States through the Dick and Betsy Family Foundation, which is an organization that was created by her family in 1989. The primary issues that the foundation deals with include education, Christian mission, and leadership. Betsy and her husband gave approximately $139 million to charity in 2015. The generosity was appreciated in the United States, and they were listed among the top 30 do-gooders.The DeVos family has been supporting various organizations that are important to the community. In 2015, their foundation donated $150,000 million to the Success Academy Charter Schools to facilitate their operations. They also gave a total of $200,000 to the Potter’s House School, which is a learning institution that is Christian-based and has been supporting children from low-income families to access a decent education. The Dick and Betsy Family Foundation assists the community by offering finances to help Christian missions, hospitals, schools, art centers, and many other foundations. Institutions that have benefited from its activities include Center for Individual Rights, Baptists for Life, and Michigan’s Pregnancy Resource Center.

Besides her involvement in charity, Betsy has been hired by President Donald Trump’s administration to act as the cabinet secretary for education. She was nominated for the senior office due to her outstanding work in the education sector. Betsy has always strived to make sure that American children are offered equal opportunities to having a decent education. She served as a volunteer of the Grand Rapids Public Schools for over 15 years, and this enabled her to know how disadvantaged parents struggle to ensure that their children attend good schools. She was motivated to start campaigning for reforms in the education system in more than 25 American states.Before President Trump appointed Betsy to her cabinet, she served Windquest Group as the head of the financial services.

The company was founded by Dick DeVos, who is her husband. Dick has attained success as a businessman, and he is currently based in Michigan. Betsy also had administrative roles in organizations such as Kendall College of Art and Design, the Mars Hill Bible Church, and the Kids Hope USA. She attended the Calvin College and held an art degree from the institution.Mrs. DeVos served the Republican Party in different capacities for about three decades. She has been making contributions towards the political world since the 1970s. Betsy once served the party as a delegate. The DeVos family has given millions of dollars to fund the campaigns of various Republican Party candidates. They supported the reelection of President Bush in 2002.

Normann Pattiz Makes Public Edison Research’s Studies on PodcastOne’s Brand Lift

Normann Pattiz, the executive Chair of PodcastOne alongside Tom Webster, the strategy VP at Edison Research publicized the results of a number of studies they had been carrying out.

The comprehensive studies were conducted on five main consumer brands spread across diverse categories of products and services to check how their advertisements were performing. This study was the first of its kind and was carried out before and after the campaigns run.

The studies considered podcast advertising’s impact on intent to purchase, brand and specific messaging recall in the last half of the year 2016. The studies revealed a number of key findings on podcast advertising.

Studies

Edison Research was involved in three different studies at the request of PodcastOne to check the effectiveness that podcast advertising had on five select national brands. The brands studied had been in the market for some time and were launching new messages while some of the less-known were either conducting a trial or seeking increased awareness.

The studies were conducted before the campaign advertisements run and again after they had been featured on PodcastOne for around four to six weeks. These studies posted positive news on the effectiveness of choosing podcast advertising. They showed an increased reception of the brand messages by the audiences and willingness to either purchase of consider the brands.

Reactions

Normann Pattiz revealed that his company remained focused on verifying autonomously the impact that podcast advertising had on brands beyond the conventional marketing methods. He added that the just released results showed that their multi-tiered approach was paying off handsomely.

Tom Webster, on his part, stated that it was a great honor working with PodcastOne in the studies to independently test the impact that podcast advertising had on a brand. He commented on the methodology they applied stating that it allowed them to conduct studies before and after the advertisement campaigns run to show the correct effectiveness.

About Normann Pattiz

Pattiz founded Westwood One and under his great leadership, it rose to become the biggest radio network in America providing news, entertainment, sports, traffic and talk programming to the country’s broadcast industry.

The company owned, distributed and managed CBS News, NBC radio networks, Mutual Broadcasting System, NCAA Basketball, NFL Football, plus March Madness, Super Bowl and Olympic games in both winter and summer.

In 2010, he founded the Courtside Entertainment Group and recently introduced PodcastOne Sales and PodcastOne, which are both leading in national sales and podcast marketing. He was appointed by both President Clinton and Bush in 2000 and 2002 respectively on the broadcasting board of governors (USA).

Learn more about Norman Pattiz:

https://www.discogs.com/artist/3710509-Norman-Pattiz
http://www.laweekly.com/location/norman-pattiz-auditorium-hamilton-high-school-6170801