Doe Deere, Beauty with Brains

Doe Deere is a beauty fanatic who established the beauty brand, Lime Cream. Doe Deere follows a specific daily routine. Typically, she wakes up at 8.30 a.m, after a strict 9 hours nap which she considers to be her ideal resting period. Her day starts off with a full glass of water to keep herself awake and hydrated. After this, she takes her breakfast which consists of grits, fresh juice, and fruits before embarking on the day’s tasks.

 

She proceeds to explain how she keeps herself updated using her phone. Checking her phone regularly helps her to stay in touch with her team and also to respond to emails throughout the day. Deere adds that during her makeup session, she likes to listen to her preferred music, her favorite being The Beatles.

 

Deere’s make up line, located in Los Angeles, California, has found its recognition among women who beat all odds to live unapologetically. The best part about her creations is that all the products she comes up with are self-tested by herself. Doe’s biggest success has been coming up with a transfer-proof liquid lipstick that doesn’t crumble. She says that it wasn’t just a walk in the park, but rather, it took several months in the chemist to come up with the ultimate product.

 

 

Doe uses Glossier for her face wash, but she has first to apply a moisturizer before any makeup. She then applies foundation then powder before filling her brows. Deere later concludes by saying that her makeup time could be approximately 15 minutes to an hour; depending on the amount of time that she can dedicate to applying makeup on a particular day.

 

Doe started her makeup career in 2004. She wanted to create her own unique brand of quality products. Realizing that bright and unusual colors were not easy to find, she was inspired to begin the Lime Crime. In 2004, the company’s website was hacked, and customer details were stolen, forcing her to establish her client’s trust on the product again. This incident was a blessing in disguise because it made Doe to became extra careful and ensured that her customers were enlightened. She also hired extra customer care assistance to provide excellent services that client’s of Lime Crime currently enjoy.

 

Deere looks up to Kimberly Gordon. She says that she can relate to Kimberly’s passion and dedication, and besides, both their products having a similar recipient target. Doe is a perfect example of women who inspire others to work persistently despite all odds and excel even when faced with challenges.

 

Follow Doe Deere on Facebook.

 

Fabletics’ Strategies is Gradually Breaking Amazon’s Formidable Hold on Fashion E-Commerce Market

The current phenomenal growth of Hudson’s Fabletics, aside from creating an enviable place for the company in the fashion e-commerce market, is gradually breaking the long-held Amazon’s control of total market demands. In just 3 years, Fabletics amassed an astonishing $250 million with additional increase in the numbers of its physical stores.

 

Feats such as these do not come by chance. The company took out time and invested resources in repositioning itself through proven strategies that include the reverse show-rooming business tactical approach.

 

The idea of reverse show-rooming came up as a corrective measure to the shortcomings of the business strategy known as show-rooming. Many businesses had to call it quit because their offline stores were only display stands where customers visited to know which items to buy, but end up making purchases from online competitors offering same items at lower prices.

 

When stores, in such situations, do not make enough sales, how then can they continue in business? This is what gave birth to the idea of reverse show-rooming, i.e., getting customers to do their window shopping online and do actual purchasing in the physical stores. Most business firms and individuals understand this analogy, but making it real in business is where the job lies. Fabletics thus deserves some credits for showing the world how the idea of reverse show-rooming can be made to work through the use of a membership model built to provide personalize services that offers up-to-the-minute fitness apparels at 50 per cent less than current market prices.

 

Hudson’s 5- Point Recipe a Successful Brand

 

Only those who have the proofs deserve audience, and Hudson is one of them. She shares the secrets that helped her built up her amazing brand.

  1. Develop the eagle eye to identify marketing opportunities ahead of others. It is always more tasking to come top when everybody is in the know.
  2. Keep abreast of the slightest changes in business patronage. Sometimes, what will give you the advantage over others does not make much noise. If a particular brand of apparel fails to attract demand, take it off and ask why? You improve that way.
  3. Make decisions base on big data. Hudson often counts on aggregate information from New Members Quick Quiz in deciding the fashion trend for upcoming months.
  4. Do not lose touch with those things that keep you inspired. Just as punctuality, inspiration is also the soul of business because there is a whole lot of stress out there.
  5. Always know that you have all it takes to make it, and never be scared of taking risks. You are not living if you cannot work to make your passion real.

 

Fabletics

 

Fabletics is one of the fastest growing fitness apparel companies in the world. Its phenomenal growth rate in the last three years took the Fashion E-Commerce Market by surprise. Kate Hudson, the owner, deserves much of the credits. Also, her management team should not be left behind. They came up with novel strategies that has help positioned the company among the elite firms in the industry. To be precise, the company’s membership model approach is at the core of the rejuvenation witness so far.

 

Fabletics, in implementing the membership model, provides its customers with personalized services rare to come by. The company is able to know the tastes and preferences of customers and sometimes surpasses their expectations through the New Member Quick Quiz taken by customers from the outset.

 

Questions bordering on the activities you enjoy, the workouts you often do and the styles of outfits you usually wear come up in the quiz. This helps the company suggest personalize outfits to customers at highly reduced price monthly. You will be missing out of a whole lots of benefits if you patronize Fabletics without having taken the new member quick quiz. It is not too late to get it done today.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

Don Ressler: The All Inclusive TechStyle

Adam Goldenberg and Don Ressler have already made the splash into the fashion and beauty industry with Intermix and Intelligent Beauty. When they have sold those companies, they have decided that they want to take on another project for fashion. They have discussed different ideas which led to the opening of JustFab. The company would eventually have its name changed to TechStyle. However, their purpose for starting JustFab involved taking on the trends in fashion on Crunchbase and even influencing them. Both Don and Adam have decided that they are going to get the help of some of the most creative designers so that they could come up with a product line that is very attractive.

One of the reasons behind the success of TechStyle is that Don Ressler has an eye for opportunity. This is one sign of good business practice. If one person could see an issue and then offer to come up with a solution to the problem, then he will make a huge profit from what he is doing. Don Ressler has managed to come up with a business called Fabletics. This is where all of the athletic clothing is made with style.

This allows for people that are outside of the average size limit to be able to dress in the stylish clothes that are offered in the fashion retailer. Don Ressler is always being thoughtful about how he runs his business. He is willing to reach out to any market or audience that is under served.

One of the most important signs of a successful business is that the owners are always looking for a way to expand it further. It is very important to be moving towards something. As long as there is a certain business goal on Brandettes, the company has a chance in actually gaining even more success. For one thing, a company that is stagnant is going to start losing customer after a while. This is why Don Ressler makes sure to use his creativity to come up with something that is going to continue to expand his business.

Reference: http://www.huffingtonpost.com/2012/06/25/for-intelligent-beautys-a_n_1624707.html