Doe Deere And Lime Crime Riding The E-Commerce Beauty Wave

Let’s be totally honest; not every business that launches can survive and keep soaring, but Lime Crime appears to have found that something special. Maybe it’s the makeup company’s founder and her playful attitude about life.

 

Do not be mistaken though; Doe Deere is a force to be reckoned with.

 

The Russian native happens to own one of the hottest cosmetics e-commerce brands on the market right now. Lime Crime is modern makeup that breaks traditional beauty rules. It’s vibrantly colored, full of fantasy and iridescence and pretty bold.

 

PhillyPurge took a look at Doe Deere’s rise to the top and discovered a young woman who took a major risk in 2008, introducing Lime Crime makeup to the world. She had studied the makeup trends and noticed there was a major opening that hardly anyone in the industry was paying attention to.

 

As soon as she found her business niche, Doe Deere jumped in. Wild makeup that was made for both women and men was appealing to many, and her brand got noticed on the street.

 

Doe Deere wore the kind of bad a** makeup she was selling. She believed that fashion, hair and cosmetics should be sexy, fun, crazy, fantastical and without cultural or societal boundaries. She wasn’t sure her line would touch every segment of the beauty market, but the brand exploded, and Doe Deere was the new “it” girl.

 

Now Lime Crime makeup is cult-obsessed, and fans are addicted to her Velvetines lipsticks that stay on forever, feel soft and smooth and come in tons of weird colors that no other beauty company has ever offered before. Learn more: http://doedeerefam.com/

 

Wearing bright green, steely cement or metallic gold lipsticks are quite empowering, according to Doe Deere and allow both women and men to define beauty in a modern way.

 

Lime Crime is very hot on social media sites like Instagram and Snapchat, and Doe Deere has learned to be very internet-savvy. She believes that establishing an e-commerce brand is the only way to fly these days.

 

She reminds future entrepreneurs to not only love what they’re selling or offering as a service but to be hands-on in every aspect of the business they launch. If you drop the ball and become lazy, that’s when your competition moves in for the kill.

 

Today, Lime Crime is sitting pretty on Instagram with more than 3.1 million followers. Learn more: https://www.facebook.com/doedeereofficial

 

Penelope Kokkinides and Rick Shinto: Guiding InnovaCare Health to Operation Success

One of the fundamental pillars of success in any organization is effective leadership. Over the years, InnovaCare Health Solutions excelled in identifying talented individuals, which it has incorporated into its leadership structure with significant success. One such leader, Richard Shinto who is the current chief executive officer of the company, has played an integral role in the management’s success in steering the company towards operational and financial success.

Before being appointed as the chief executive officer, director and president at InnovaCare Health Solutions, Richard ‘Rick’ Shinto served in several executive positions in various companies. With over 20 years of experience in the industry, Rick Shinto successfully served as the chief executive officer of PMC Medicare Choice. He also held the same position at MMM Healthcare. He previously worked at California-based company, NAMM as a chief medical officer. He was also hired by Medical Pathways Management Company as a chief medical officer but also doubled up as the company’s chief operations officer. Upon joining InnovaCare, Mr. Shinto has overseen significant success at company including expanding the company’s program membership from 7,500 and 200,000. The award-winning executive also has a keen eye for talents, which has seen him hire some of the best talents for the company including Penelope Kokkinides: a two-decade industry veteran. He holds a Master’s of Business Administration degree from University of Redlands, a Doctor of Medicine degree from the State University of New York and a Bachelor of Science degree from University of California, Irvine.

Penelope Kokkinides is a visionary and talented company executive whose ambition has seen her rise through ranks in the industry to become one of the well recognized names in the industry. Currently serving as InnovaCare’s chief administration officer, Ms. Kokkinides has worked at Touchstone Health as the company’s chief operations officer, a position she held at Centerlight Healthcare where she also doubled up as the vice president. As a corporate vice president at AmeriChoice, Kokkinides was tasked with heading the company’s Care and Disease Management dockets. She successfully remodeled the company’s operations. Mr. Shinto and Ms. Kokkinides have coordinated their duties to propel the company’s various healthcare solution programs including Medicare and Medicaid to greater success through increased subscriptions. Visit Bloomberg.com for more info on Penelope Kokkinides.

InnovaCare Health Solutions: Towards Greater Success

Headquartered in Fort Lee, New Jersey, InnovaCare Health Solutions is a market leader when it comes to provision managed healthcare solutions. The company offers its over 200,000 clients who have subscribed to its services some of the best Medicaid and Medicare services in the larger Northern American region. The company offers high quality and innovative patient-centered healthcare solutions that are aimed at meeting the ever changing and complex medical needs of their clients.

Know more: http://vizualize.me/penelopekokkinides

One of the top women in the corporate world – Helane Morrison

Reviewing Helane Morrison’s career has shown me an example of women’s strength in leadership, commitment to work and public service.

 

Born in Brooklyn, New York, she started her successful career in journalism, with a bachelor’s degree from Northwestern University. She eventually moved to California where she attended the prestigious School of Law at UC Berkeley. Her leadership abilities and commitment to work became apparent when she became editor-in-chief of the California Law Review. After earning her Juris Doctor degree in 1984, she became a law clerk for judge Richard A. Posner of the US Court of Appeals for the Seventh Circuit.

 

Moving up in her career, she joined a law firm in San Francisco. She became a partner in 1991, where she remained until joining the Securities and Exchange Commission (SEC) in 1996 as head of regional enforcement activities for the San Francisco Office. Promotions followed; office head as district administrator and then regional director.

 

Under Helane Morrison’s direction, the SEC office brought several high-profile insider cases dealing with insider trading, fraud, and investment advising violations.

 

Mrs. Morrison remained as the SEC San Francisco Regional Office Director until 2007.

 

On the press release announcing her departure, Helane Morrison’s tenure was described as a “…extraordinarily active time in the SEC’s history”. She was praised for her leadership, enhancing the San Francisco office with her “… strong and effective presence in Northern California and the Pacific Northwest”.

 

My highest respect for Mrs. Morrison was the comment from the SEC Chairman at the time, Christopher Cox. He expressed his admiration by reminding everyone about her dedication, integrity, and passion for protecting investors. “A public servant for over a decade, she enhanced the strength of US markets by her outstanding work at the SEC”, said Mr. Cox.

 

A notable career at the SEC, also known by the San Francisco Business Times when she was selected among the Most Influential Women in Bay Area Business and Public Sector in 2003 and 2005-2007.

 

Today, Helane Morrison serves as general counsel and chief compliance officer at Hall Capital Partners LLC, where her example continues to inspire me.